With much effort and pride, the secret behind her success is the vitality she manages to capture, package and pair with a customer, each design reflective of herself in a variety of ways. For Lin, if an item is mass-produced, it doesn’t matter how prestigious the fabrics are, there is an apparent flatness to it. Season-after-season, the Company strives to deliver a garment that feels like one-of-a-kind. When it comes to manufacturing, her staff are set the ambitious task of ensuring that the bulk is identical to the original… or even better! One thing is certain each piece is consistently created with the same love and care as the prototype. The design process begins with Lin focusing on a particular idea, which she then proceeds to develop, sample and style entirely for herself, rarely making sketches and opting to hand over her first piece directly to production. Today both brands are sold in the most hip and prestigious boutiques and department stores allover the world.įine quality materials, a unique play in construction and craftsmanship each jostle for center ground.
The brands’ reputation as a celebrity favorite helped to fuel the successful expansion. In addition to being fun-driven, her nonchalant and glamorous spirit has made both labels a hit among women who like a little glitz and tend not to take things in life too seriously! Heidi Klum, Cara Delevingne, Gwen Stefani and Paris Hilton, amongst others, have identified what makes Lin’s look so appealing. This idea is alive and popular in social media, where visual gags rule.
With its collections NIL&MON targets a fashion generation that is confident enough to wear something funnywith an ironic twist rather than saying look at what brand I am wearing. Following this mission NIL&MON has become famous for drawing inspiration on well-known images and logos and creating a cunning version of it in „friendly" parody to its original meaning. It’s mission: To create poppy and flashy shirts for grown up girls who haven’t forgotten about their fantasies. Like this each style becomes a wearable piece of art and a sparkling addition to every outfit.Ī couple of seasons later Lin founded her second - younger - line called NIL&MON together with her sister Anemone. With embellished sequin embroideries, patent leather patchwork in metallic colours and prints, she transfers the creatures of contemporary international artists into fashion.
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This accomplishment would mark the beginning of her ascent into the wider world, securing professional placements in New York, Milan and London over several years with a mix of international brands.Įvery beginning has an end, and it wasn’t long before Lin chose to found her own womenswear line LIN ART PROJECT. A chance discussion with a family friend would inspire her to pursue a degree at the prestigious Central St.
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Born in Tenerife and raised in Berlin during a time of significant cultural change across Germany, Lin Beeser has always known how to flourish regardless of circumstance or limitation.
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