Dribbleĭribble operates as an online portfolio for designers.
#EXAMPLE OF LOGOS DOWNLOAD#
If something catches your eye, you can purchase and download designs right on the platform - or simply use it to gather inspiration. Use the search bar to browse through logos that match your style or profession. Creative MarketĬreative Market is a designer's playground with over 3 million unique fonts, graphics, themes, photos, and templates. To light your creative spark, we've compiled a list of logo inspiration to get the ball rolling. Sources for Logo InspirationĪrguably the hardest part of creating a logo is knowing where to start. It's an effective logo that calls for a second - or even third - glance. You can interpret it in multiple ways - for example, books can give kids wings to unleash their imagination or understand the world around them. Not only does it depict a child reading, but the book also doubles as wings.
#EXAMPLE OF LOGOS FULL#
You can see a logo a hundred times without recognizing its full meaning - which is why I like this logo in particular. Trees are also a critical resource to the environment, as books are to people.
But trees also symbolize wisdom, growth, and learning - which artfully plays into the brand's ethos. Books are born from trees - which is an obvious comparison. Here's another example of an ad that uses the power of symbolism in its logo. It's a playful ad that uses symbols to illustrate the relationship between sleep and coffee. Suddenly, these zig-zags become Z's to represent sleep, and they eventually "wake up" and transform into the Nescafé logo. It seems confusing at first, until you read the tagline, "Nothing wakes you up as Nescafé." This black-and-white ad for Nescafé features rows and rows of zig-zags. The yellow logo on the tea label also brings a nice contrast to an otherwise monotone color scheme. Add the steam on top, and your mouth begins to water. CurtisĬurtis brings the smell and taste of fruit to life. It features a portion of its golden arches logo along with a simple line of text - such as "On your left" and "On your right." With the creative use of its logo and signature colors, consumers instantly recognize the brand - and know that it's just around the corner. McDonald's "Follow the Arches" campaign highlights the power of logos - even if you can't see all of it. That said, these logos can be hard to pull off without a designer, so we recommend leaving this trend to the professionals. It's an effective strategy that "interrupts" visual elements - or even text - within a design. Overlapping Logosīy using multiple layers, you can create more complex and colorful logos without overwhelming the viewer. Because no two hand-drawn designs are alike, this style almost guarantees a unique and original logo. Most incorporate a sketch of a scene, object, idea, or symbol. It gives brands an authentic, rustic, down-to-earth, and even child-like feeling. Hand-drawn logos feel similar to a personal signature. In the examples above, we see the text and graphics working in harmony - in other words, you can't have one without the other. We often see two varieties - one where typography enhances the imagery (see Hatchet), and the other where typography is incorporated within the imagery, giving it structure (see Burger King). Typography can add a clever spin on traditional logos. Often, these logos use it to add small details that complement the main visual. You don’t have to be super obvious with your negative space. A great example is the FedEx logo which uses negative space to create an arrow between the "e" and "x" letters. For instance, you may see hidden letters, icons, or names. Because these logos take more thought to execute, you can typically spot subtle meanings. Negative space logos are all about leveraging what you don't see. The final result is often a clean and modern design. It's particularly popular amongst big brands from Google to Adidas - also proving that you don't need to belong to a specific industry to use it. Some can even evoke feelings of movement. Geometric shapes are highly effective at creating stylish and fun designs. Not sure what it takes to create a killer brand logo? To give you a better idea, check out our list of stand-out logos below. In fact, a recent study from the Journal of Marketing Research found that an effectively designed logo can "influence brand evaluations, purchase intentions, and brand performance."
Mounting research backs up how important a logo can be to your brand. Your logo will be pervasive throughout your marketing campaigns, and it's one of the most prominent branding elements people will think of when someone mentions your company.
When it comes to your business' branding strategy, establishing a logo is one of the most critical tasks.
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